Bethpage, NY--Apparently, the Mattress Professionals are not marketing professionals. Sleepy's mattress and bedding store launched a radio and television ad campaign that included the controversial musical slogan: "Trust the Mattress Professionals doing it right. Trust Sleepy's, but don't trust your wife."The jingle caused a major public outcry demanding the ads be altered or removed from the airwaves. The chain, with stores in the northeast, has experienced an increase in sales since first airing the commercials, which, the company denies, is the reason behind the delays in implementing changes.
Several organizations launched retaliatory words in response to the radio spots. Mothers Against Drunk Driving (MADD) called the ads "despicable." Daughters Against Drunk Driving (DADD) said, "We feel the same way that MADD feels about the ads. What did MADD say about the ads?"
"Wow! We screwed up. We, er, I, take full responsibility and have corrected the situation. I was upset, I guess," said Bill Hagers, the Sleepy's marketing executive responsible for the tune, who, admittedly, recently went through a nasty divorce. "I will get to see the kids on weekends, though. I really didn't want the Hampton house. Oh, who am I kidding, I loved that house. That house had the best mattresses."
The new jingle, "Trust the Mattress Professionals doing it right. Trust Sleepy's: ba da ba ba ba, I'm lovin' this comfortable thing," should replace the old ads by Thanksgiving.
2 comments:
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