Brewers would love to forget inaugural season when they were known as the Fermentationers

Milwaukee, WI--Jake O'Neil, the original owner of the Brewers, can (sort of) laugh about it today when asked to reflect on the club's name during its inaugural season in 1970. "Brewers seemed too obvious and generic to me at the time," said O'Neil, 102, in between breaths assisted from a nearby oxygen tank. "I was looking to pay respect to Milwaukee's dependency on the beer industry when choosing a name. I guess I got a little too clever when I picked the Fermentationers. I smile now, but it's still a little embarrassing." That's correct, the Brewers were not always the Brewers. After the franchise failed miserably in Seattle for one season, the club moved to Wisconsin's largest city and became the Fermentationers. The public outcry was so enormous and filled with such vitriol that halfway through the year O'Neil vowed to change the name before the start of the 1971 season. "We settled on Brewers," he said. "I guess that's better than Hoppers, my second choice in 1970."