Saturday, April 18, 2015

Customer carefully reviewing wide beer selection at Wegmans Craft Your Own Pack section quietly filling carrier with six Budweisers

Upper Merion, PA--Harry Oliver is not into the craft beer movement. He is, quite simply, "a Budweiser, Coors, Miller kind of guy." Oliver is in the minority among his friends of late twenty-somethings who regularly make pilgrimages to local brew pubs to taste the latest creation of a mad brewer. "I don't need cinnamon or pumpkin in my beer," said a defensive Oliver. "I just don't." But the system analytics coordinator of analysis doesn't particularly like to advertise that he's not aboard the craft beer express. "Yes, I could go to Wegmans and simply buy a six pack of Budweiser, but I like to go to the build-your-own-six-pack section, look intensely over all of the beers like I'm really interested in them, pick one up, read it, put it back, then, when no one or few are looking, quickly put a Budweiser into the carrying case," explained Oliver, referring to his beer-buying excursions to the supermarket chain. "I won't take all six at one time. I'll slowly build the pack with all 'weiser or Miller, while acting like I give a damn about the other beers. I know it's a bit phony, but there's a lot of pressure to be into local craft beer. A LOT of pressure." The King of Prussia resident admits he gets strange looks when other customers--building six packs with micro beers, agonizing over each selection, debating which bottle or can has earned the right to fill one of the six coveted slots of the cardboard holder--get a glance of Oliver's macro beer lineup. Notes: Oliver claims to have found away around the "no more than two (2) of one variety of beer rule" when building a six pack but would not divulge.