Hanover, NJ--The Nabisco Company has been making award winning snack foods since the late 1800's. The company takes pride creating a line of snacks that range from Chips Ahoy and Oreos to Cheese Nips and Ritz Bits Sandwiches."I love them all," said CEO, Nancy Villers, when asked which snack was top on her list. "But Teddy Grahams are my favorite."
The bear-shaped cookie appears to be the favorite of many. In 2005, the cookie took first place at the annual Animal Snack Awards in Erie, PA, which was hosted by musical group Hanson. Animal Crackers, another Nabisco product, took second and has yet to win the coveted award. Though not an animal shaped snack, Oreos took home third place.
The fact that Teddy Grahams is a prize-winning product makes company officials more sensitive to imitation bear cookies that pop up on the market.
"We work hard [at Nabisco] and every so often I'll walk down the isle of a supermarket and see a new bear cookie with similar packaging and similar name and I just have to shake my head," said Villers.
The CEO along with other company officials recently made a trip to a North Jersey grocery store (they would not reveal the name) and purchased two packages of the imitation cookies. One, in a resealable bag, was called Teddy Bear Cookies. The other, in a box, was labeled Teddy Bears.
"We bought the items to use during a shareholders meeting, but we were all very hungry on the ride home and had to open the bag ... and box," said CMO, Darryl S Reed.
Reed went on to say that Teddy Graham knockoffs are often given to under-performing employees.
What the company officials found was very shocking to the group. "We loved them! They really were delicious. And the bear shapes seemed angrier, like they were going to help me digest other food that was in my stomach once they arrived," said Reed.
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