Thursday, June 4, 2009

CBS3 reunion newscast turns ugly


Last night's 6pm CBS3 reunion newscast featuring fired anchors Larry Mendte and Alicia Lane was the highest rated program in the Delaware Valley since game five of the 2008 World Series. The reunion was the third highest rated local show ever behind only the 2004 Super Bowl and last year's clinching World Series game.

Before last night's meeting the co-anchors had not spoken since Mendte was accused of illegally accessing Lane's email accounts and feeding her personal information to local news outlets during 2007 and 2008 and was subsequently fired by the station.

The news show also terminated Lane after she was involved in an altercation with a New York police officer last year. All charges were eventually dropped.

CBS3 began planning a reunion newscast almost three months ago by contacting the two to gauge the possibility of an on-air reconciliation. In doing so the local station also knew it would take a large financial commitment to lure the award-winning pair back behind the news desk.

"I laughed and hung up the phone," said Lane, a native of Long Island, NY, when the station contacted her in early March. "Then they called back and mentioned how much they were willing to pay for the reunion."

Reports have Lane receiving $2.3 million and Mendte $1.4 million for participating in the broadcast. CBS3 said demand for advertising during the 45-minute program—extended from 30 minutes—was almost "Super Bowl-like."

"I realize that what we paid the two seems like an awful lot of money, but what we made from advertising pales in comparison," said station manager, Hank Lizel.

Mendte began last night with a joke by telling viewers to watch for Spyware—the computer information collection software—because "frankly any creep can break into your personal info these days."

Lane responded by attempting to strike her co-anchor (pictured above) and saying,"I haven't done that since New York, er..."

After a short commercial break, and five stitches to Mendte's lip, the two worked harmoniously together as if the snooping or the punching had never occurred.

After the show the two inked a deal to co-write a book together documenting the reunion show and only the reunion show.

"We will each be writing our own books about the circumstances that led to our firing," said Lane.

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