Saturday, June 4, 2011

NBA unsure why Mavericks' gear selling like hotcakes in northeastern Ohio

New York, NY--NBA league officials in Manhattan cannot explain why Dallas Mavericks' jerseys, sweatpants**, foam coolies, cups, barbecue grill covers, spatulas, lawn chairs, posters, t-shirts, jackets, hats, visors, windshield shade covers, frisbees, beach towels, key chains, mailboxes and automobile magnet flags--basically, anything with a Mavericks logo slapped on it--have been selling like wildfire over the past few days in and around Cleveland. "I don't get it," said Ralph Ventsini, head of apparel and merchandise supplies for the NBA, and who also tracks movement and sales nationwide. "We can't send enough Mavericks stuff to northeastern Ohio right now. I send it and it sells even before it leaves the truck. I thought they were Cavalier fans out there. One minute they are buying Sixers stuff, then Celtics gear and then Bulls gear. It's the most bizarre thing."

**Greater Clevelanders purchase more sweatpants per capita than any other city on the planet.

No comments: