New York City--Reports have surfaced that the NFL is considering a plan to hold the Super Bowl every four years. Say what? Why provide rabid and casual fans less of its showcase event, which captures the largest American television audience of the year? "If [the NFL] could, the NFL would hold two Super Bowls annually," reported one league official on condition of anonymity. "But they can't, or can they? The strategy here is to heavily--I mean, heavily--promote the conference championships, which would be played in two neutral sites on different weeks for three 'off' years between Super Bowls. Voila: that's how they get their two Super Bowls." An "AFC Super Bowl" and an "NFC Super Bowl" doubles television commercial spots, ticket sales, and the two-week pregame media frenzy leading up to the contest. On the the year the Super Bowl is held, conference championships would be played in stadiums of the highest remaining playoff seed, as is the case now. The league could also add a round to the playoffs during "off" years to "counter" the lost final game. "Analysts predict a (very hungry) television audience for a Super Bowl held every four years could double viewer numbers and send costs for commercials skyrocketing. The hype for the game would be unimaginable." Not seeing an AFC team compete against an NFC team in the final game of the year on the grandest stage may be tough for many to understand. And that, in the end, the NFL is, well, a business.
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