Friday, April 9, 2010

Chicago Symphony Orchestra behind jersey misprint

Chicago,IL--The Chicago Symphony Orchestra (CSO) has claimed responsibility for Wednesday night's jersey spelling error in Houston.

On this night, the front of San Francisco Giants' outfielder Eugenio Velez's jersey read San Francicso. Until today, Majestic, the jersey supplier for Major League Baseball, was blamed for switching the "c" and the "s" at the end of San Francisco.

The switching of letters formed CSO, which, conveniently, matched the acronym for the Chicago Symphony Orchestra.

"We wanted to get the word out about CSO performances to Bay Area residents planning to follow the Giants to Chicago in September," said Barbara Di'Ambrose, a CSO official. "We paid Majestic a lot of money to pull the old switcheroo."

The Giants will be in Chicago to play the Cubs on September 21,22 and 23.

When asked why the "misprint" was done in Houston, five months before the Giants travel to Chicago, Di'Ambrose responded, "I don't know. I, uh ... really don't know. But, I'm certainly going to get to the bottom of this. I plan to question a certain cello player and a certain timpani player guy."

The Orchestra originally requested that every Giants' player wear a misprinted jersey on Wednesday night, however, Majestic felt the fall-out from such a perceived debacle would do the company much more harm than good, even after CSO took full responsibility.

This is not the first time the CSO, a highly respected and award-winning orchestra, has supported an unorthodox marketing campaign. In 2008, several television and radio ads were run in the greater Chicagoland area featuring numerous pianists jokes.

This morning, in an attempt steal some of the publicity, the Colorado Symphony Orchestra also took full responsibility for the incident in Houston, but, an hour later, rescinded the statement giving full credit to the Chicago music organization.

"We like to say that we are CSO, but the Chicago Symphony Orchestra is the real CSO. It was a desperate and weak attempt to bring Colorado's finest orchestra into the spotlight. I apologize on behalf of the Colorado Symphony Orchestra or, CoSO, as it will henceforth be known," said Darryl Livingston, Colorado's veteran conductor.

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