Thursday, December 4, 2008

Stanford University to rename mascot AndSons


Stanford University's mascot has been known as the Cardinal since the school's inception in 1885. Many, especially on the east coast, mistake the mascot for a bird where it is actually the color—cardinal red. However, the university wants a mascot that brings the green.

Stanford, despite having one of the largest endowments in the country, is always seeking ways to generate funding for graduate research. For example, last year the school asked alumni to donate money. And the year before that alumni were contacted to give money to the school.

"You can never have enough money for research. We could be the ones to develop an earthquake vaccine or invent a cable-less cable car," said Stanford vice president, Dan Williams.

Beginning in the spring the university's sports teams will be known as the Stanford AndSons. The school reached a naming rights agreement with Nickelodeon, a cable tv station, to promote the stations reruns of Sanford and Son.

The deal is for two years and will pay the school $2 million per year. The giant redwood tree that adorns the university's logo will not be altered. Nickelodeon executives pushed for the tree to be replaced with a red pickup truck, but Stanford would not budge.

Although predominately geared toward children, the network's night time lineup, Nick at Night, is more for adults. And starting in the spring the network will begin airing Sanford and Son at 9:30 PM ET.

"We looked at this as win win situation. Stanford has a top tier sports program and with many nationally televised games audiences will know Elizabeth should be expecting Fred," said Nickelodeon president, Cal Essington.

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