In 2000 the World Series between the New York Mets and New York Yankees was dubbed the Subway Series, as had previous series showcasing two Big Apple teams. Yankee and Shea Stadiums were separated by a mere ten driving miles.
With only 60 miles or so, and the state of New Jersey, separating Northeast Philadelphia and Staten Island, Amtrak, NJ Transit, the NJ Turnpike, Greyhound and, yes, Bieber Tourways were all hoping that fans and television networks would refer to the championship series between the Phillies and the Yankees using one of the transportation services.
Even the local transit provider was crossing their fingers for a SEPTA Series because of Manhattan service it provided several years ago during the Philadelphia Flower Show.
"We put a bid into the FOX network for the announcing crew to use Amtrak Series," said Amtrak's Director of Marketing Tim Gibbons. "If they do, we could really use the marketing to close the gap on some of our minor budget shortfalls. They're really pretty minor. I would even accept Acela Series."
"It makes a lot of sense to call it the NJ Transit Series," said Bobby Delbert, head of NJ Transits' advertising sales division. "We've got a pretty comprehensive transit network. So..."
Some may not be familiar with the Bieber Tourways bus company, which, at one time, was known as Carl R Bieber Tourways after the company's founder. Based in Kutztown, PA, the tour company offers a wide range of destinations including service between King of Prussia and New York City.
"We were banking on the King of Prussia-NYC route to maybe have the series named after our company," said Tom Garrone, a longtime driver for Bieber. "I really do like the sound of Bieber Tourways Series."
Bieber contacted the FOX Network minutes after the Yankees eliminated the Angels in an effort to show that choosing to label the series with Turnpike or Amtrak was too obvious and that going with a lesser known tour bus service could make FOX announcer Joe Buck "appear very clever."
"When the network brought up the Bieber Series thing in the production meeting yesterday I have to say that it was pretty tempting," said Buck. "Nationally, however, would it pack that punch that Turnpike Series would have? I think it could. And it would make me look extremely clever. But the [New Jersey] Turnpike stepped up with a nice offer."
In the end New Jersey Turnpike officials offered all FOX employees working on the production of the World Series a lifetime of free travel on the state's most famous road. Each will receive a loaded E-ZPass at the conclusion of the series good only in the Garden State.
The nearly free marketing that a Turnpike Series will bring to the 120-mile long toll road will increase revenue to help with lane widening and much needed surface repairs.
"Plus, I think the increased traffic and the resulting tolls will help us add an exit or two," said a laughing Stan Veritor, a turnpike official.
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