Source: Old Snickers television ad influenced Reid's decision to sign on as Kansas City head coach

At the formal contract signing, the ex-Eagles' coach reportedly asked team owner Clark Hunt why Chefs was spelled with an "i" throughout the multi-page document. "Reid had a very concerned look on his face when signing the contract," said one source present at the signing. "I think he really thought the team was the Chefs. Honestly, he looked almost sad. At one point, he took a break from signing and said, 'I just need a minute to gather myself, guys. You see, it's just that the Snickers ad ...' Then he just trailed off."