Today the Philadelphia Phillies announced that they will add one more promotional give-away during the month of September. The promotion will be the "The Dickie Thong" by Coors Light in honor of the Phillies shortstop, Dickie Thon, a good player on bad teams, from 1989 to 1991.
The Phils have wanted to honor those terrible teams of the late 80's and early 90's( and 70's, 60's, and so on) and felt this was perfect. All women eighteen years and over will receive a red "The Dickie Thong" complete with the Phils logo on the front and a picture of Thon on the back.
"We really are excited about this as we hope it becomes an annual give-away with varying styles and colors," said a Coors executive, who commented only on condition of anonymity. "Eventually we would like to do this in all the cities that Thon played in."
Thon was not consulted at any time during the planning of this promotion.
"I think I e-mailed him once about it, but I think it was an old address or something or it went to his 'junk-mail' folder and I never heard from him," said a Phils executive who also urged we conceal his or her identity.
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