The American Civil Liberties Union has issued a statement urging NCAA officials to refer to the men's and women's championship basketball tournament as March Irrationality instead of March Madness.
"We just feel that irrationality is more acceptable and politically correct than 'madness,'" said ACLU vice president, Jim Sexton. "This isn't totally our thing, but ..."
The NCAA copyrighted the phrase several years ago as a synonym for the super-popular college playoff system, and it has been a huge success with fans.
"I love March Madness. That's what I call it. I don't say, 'I love the NCAA field of 64 Championship Tournament,'" said Indiana University basketball fan, Scott Gimbel. "But, March Irrationality also has a certain something."
The NCAA did not return calls or emails for this story but did send a text message that they would consider March Mania, March Helter Skelter in the Sports Shelter, March and Early April Craziness, and Late March Early-April Unbelievableness.